Click-to-Call what Local Search Has Been Waiting For?
October 16, 2009 by admin
Filed under General Articles
Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platform or even pierce consumer consciousness, the biggest interactive names, like Google, Yahoo, and eBay, are positioning themselves for a future in click-to-call. Let’s take a closer look.
Click-to-call ads (CTC) are delivered, like pay-per-click, through standard online search results. They mostly resemble standard paid search ads, too. The user sees the familiar text in a box, except there is an icon that can be clicked to connect the interested party with the designated advertiser via telephone. This process is fully online until the user activates the CTC functionality by clicking that icon delivered with the ad.
Next, the user is prompted to enter their telephone number, which may or may not be already stored with the search engine. Once the phone number is entered, the search engine calls the user and connects the advertiser at no cost to the user. It should be noted that search engines will be adamant about protecting the anonymity of user phone numbers in order to placate any understandable fears of being added to telephone marketing lists. It will be imperative for search engines to build user confidence because trust is precious, especially when introducing new products.
Since CTC incorporates phone use through the Internet, VoIP specific companies like Vonage and Fusion will be parlaying their niche of Internet telephony into partnerships with bigger Internet properties, as evidenced by Skype’s sale to eBay. Even an online advertising agency like ICMediaDirect.com has to consider the impact of a “hybrid” service, like click-to-call, will have on search marketing. Isn’t it funny how convergence, the calling card of technological progress, can make the telephone cutting edge?
Experts aren’t expecting great revenue generation straight out of the gate, but click-to-call could be at the forefront of yet another giant tech-based advertising expansion. One area that click-to-call may impact is local search. I believe CTC has enough functionality to ignite the long anticipated surge of localized search as a leading format of small business advertising. For example, if a person finally has had enough of a bad back – where do they go to find a chiropractor, the Internet? Could be. That’s where we can research and get a phone number. Just think what a chiropractor would pay per click of that icon that rings his office and the sufferer simultaneously. And you thought pay-per-click was targeted and relevant?
Finding out which businesses will advertise on local search via click-to-call is an easy task – they’re the ones filling the yellow pages of your phone book. These small businesses (think: pizza parlors, law offices, florists) are already heavily vested in local advertising, yet almost none use search advertising because the format has yet to incorporate small business. It’s believed that there are nearly 15 million small businesses in the United States today and almost none are benefiting from local search the way that it’s envisioned. When geo-targeted search is smoothed out and more popular, and CTC gets rolling, local advertising will realize more convenience and more targeting – and the world will witness another online advertising revolution.
Click-to-call is even more targeted than the pay-per-click search format as we know it today. Advertisers are going to pay more for CTC because anyone who takes the time to call is certainly a higher-percentage paying customer than your basic web surfer who indicates interest. While some web surfers may click ads to satisfy curiosity, few visitors will be clicking icons to make idle talk with businesses – as far as I can tell, this isn’t an issue for businesses listed in the Yellow Pages. Click-to-call is a potent ad format and advertisers are going to shell out top dollars for it. Keep an eye out for developments in this format and be ready to adjust your strategies accordingly.
Joseph Pratt
Media Analyst
ICMediaDirect.com
http://www.icmediadirect.com
e: joseph@icmediadirect.com
How to Write & Publish a Picture Book : Public Relations Campaign for Your Children’s Book
September 7, 2009 by admin
Filed under public relations
Learn how to create a public relations or PR campaign for a children’s book in this free how-to video on writing and publishing children’s literature.
Expert: Angela Sage Larson
Contact: www.petalwinkthefairy.com
Bio: Angela Sage Larsen is a professional artist and published children’s book author.
Filmmaker: Ross Safronoff
Duration : 0:1:45
Magnetic Sponsoring Internet Marketing & Lead Generation Make Money Online
August 25, 2009 by admin
Filed under Internet Marketing
http://Program-Money.com http://Interest-Money.com QUESTIONS? Call Mike at 516-984-1625
Magnetic Sponsoring Internet Marketing & Lead Generation Make Money Online is the title that i figured best suits what i’m doing. I teach people EXACTLY what they want to learn, the cheapest, and least expensive, and the most powerful internet marketing strategies STEP BY STEP in order to develop a successful business online. I offer my cell phone number which i answer all the time. I’m talking about REALLY the BEST internet marketing strategies and techniques and tricks and tips that you will use for the rest of your life probably! I’m talking dominating google, yahoo, and msn. Getting your pagest designed properly and getting only the best quality leads for your business. I’m talking about Magnetic sponsoring, thats right, probably the best and easiest read on POWERFUL internet marketing and lead generation techniques that will enable you to make a LOT of money online. If you want to make a lot or a little bit of money online, I guarantee you this will beat any job or online job you can get involved with. If you are in an affiliate program or any affiliate programs out there, this will help you TREMENDOUSLY with sponsoring more people very quickly through magnetic sponsoring. If you have never been a part of anything online, i highly recommend going to http://Interest-Money.com for more information to get started, which will allow you your own website, hosting, and opportunity to make a TON of money online through marketing the techniques right in the information at http://Program-Money.com Again…
Understand how truly powerful this is. Imagine waking up to a FLOOD of emails, phone calls, and sign ups to your primary business, or to your page through http://Interest-Money.com and how you can automatically generate more leads than you ever thought possible with the easiest amount of effort. This stuff is REAL and it works so well i’m SERIOUS. MAKE MONEY ONLINE NOW generate more leads NOW sponsor more people NOW with the aid of the brilliant and genious magnetic sponsoring course that i believe to be the best and easiest step by step guide to making more money, to generating more leads, and to learning the best internet marketing strategies online enabling you to be a home based business professional.
Duration : 0:5:39
Internet Marketing Strategy Tips – Part 1
July 5, 2009 by admin
Filed under Internet Marketing
http://internetmarketingstrategytips.com
Part 1 – Introduction for Learn Internet Marketing Video Series. Michael Plante guides you through the the Internet Marketing arena and shows you how to build realistic, practical internet marketing strategies from the ground up.
Duration : 0:3:40
Island Def Jam recording artist Utada listening session in Miami Beach, Florida
June 23, 2009 by admin
Filed under General Articles
Island Def Jam alongside Lex Promotions and Marketing Group bring you the Utada Listening Session in Sephora on Miami Beach, hosted by Lucy Lopez of Power 96.
http://www.lexpromotions.com
http://www.myspace.com/lexpromotions
http://www.twitter.com/lexpromotions
http://www.youtube.com/lexpromotions
http://lexpromotions.ning.com
Duration : 0:2:15
Realtor uses guerrilla marketing on Jacksonville’s streets
June 21, 2009 by admin
Filed under General Articles
Hungry for real state business, this Realtor takes guerrilla marketing to the streets of Jacksonville Florida. With cardboard sign in hand he brings the message, “Will work hard for your business”.
Duration : 0:1:31
Internet Video Marketing Software Review
June 13, 2009 by admin
Filed under Internet Marketing
In this review we look at Instant Video presenter. A software program that instantly does green screen (chroma key) with your webcam. You really do not need any editing knowledge to make green screen videos with this program. Its great for the beginner youtuber or for that quick internet or marketing video
You can checkout the program at the link below:
http://www.tubetape.net/servlet/the-HOT-DEALS-!-cln-Instant-Video-Presenter/Categories
Thanks to tubetape.com for sending this over for the review:
http://www.tubetape.com
Duration : 0:5:57