When I begin my SEO marketing campaign, keyword research is very important.  This is how I’ll set up my keyword campaign.  I’ll start out with 50 terms to use.  Then I’ll look at the search volume to see what kind of traffic I can generate to my web site.  I also look at the competition.  Now I’ll take the 50 keywords that I have and put together a blog.

Pay-per-click campaigns are the best to work with to test each keyword phrase out.  Once your testing is done, you take a look at which ones where clicked on and which ones were not.  This is how I figure out my return on my investment.  I’ll take the top 25 search phrases and work with those.

These are the keywords that will make me money.  The keywords that I cut out I don’t use.  No point in it when you have better search terms.

I work with the longer tailed keywords first and write content around them.  Ranking for the longer tailed keywords are easier because you don’t have that much competition.  Now I’ll work my way up my list.  My activities now consist of building links, writing articles and social bookmarking.

A SEO specialist would say that by now I’m already starting to rank for the longer tailed keywords, so I work with trying to build content for the terms that have more competition.  If you can do the smaller jobs first, when it comes to ranking for the more competitive keywords you’ll have better success.

Now I’ll repeat this process until I have about 300 keyword phrases.  I’ll put more content up on my website.  I prefer working harder on my off page optimization than my on page optimization.  When I write articles for testing, I put great content in.  People that come to your website want to be wowed by the content that is up.  It’s at this time that I’ll look to sell someone else’s product.

When you put up your blog, the articles don’t have to be very long.  I prefer short, sweet and to the point.  I just don’t think people when they are surfing on the internet want to be reading long articles so I shorten them up a bit.  Now I’ll ask the visitor to do something like sign up for my mailing list.  This will give me a good idea if I can convert someone into a sale at a later time frame.  Come up with several different things for the visitor to do.  Sometimes you can put a product in your content to see if that sells.  But always get their name on a list so you can go back and work on them at a later time.  So in your SEO marketing plan if you take the time to generate a good quality keyword list, you’ll find that this task is half the battle.

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