Find Out How To Showcase Your Website Using Ezines.
June 14, 2011 by admin
Filed under Ezine Publishing
How you can promote your website through ezines must be something to consider for all website owners. Why are ezines important for the promotion of internet sites you might be asking yourself? Ezines are an exceelent method to reach a hopefully great number of your target audience all in one place. If done right promoting your website through ezines will drive traffic and potential customers thus creating great business on your own. There are several ways that knowing how in promoting your website through ezines can be beneficial,
An advanced good writer one way how you can promote your website through ezines is finding a website in your target market and submitting a short article. When ezine readers identify that you are knowledgeable in your chosen business specialty they are more likely to trust you and value your opinions. Make sure you put a small biography with regards to you and a link to your website at the end of most content that you submit to ezines. Another tip concerning how to promote your website through ezines using content in case you are not a writer yourself is to engage a writer to create content in your case.
Purchasing an advertisement is another way the best way to promote your website through ezines. For example if you happen to sell yarn and knitting supplies so you place an ad in a knitting related ezine readers are usually likely to visit your website and make up a purchase after reading about a great new knitting pattern. Offering a “reader’s special”, including free shipping ,in your advertisement is a wonderful way to encourage purchases. Most ezines listed their advertisements towards the end of the ezine though many ezine publishers give you a featured advertiser option with ad placement within a much more prominent position. It is an excellent option how to market your website through ezines if it fits into your promotional budget.
An additional way how to advertise your website through ezines is to simply get a link to the web page you are promoting into an ezine. Many ezine creators offer this choice as a less expensive promotional alternative to a traditional business advertisement. You might also offer to trade links having an ezine publisher that way the both of you will benefit by the promotion.
You might also start your own ezine as a way how to promote your website through ezines. Ezines is usually fairly inexpensive to create and you will not only have your business benefit through the exposure you can also bring in income by providing advertising to other business owners.
Chilling researching to find quality ezines that focus on your chosen audience and making sure you have a solid promotional plan in position is the best way how to advertise your website through ezines.
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List Your Local Business for Free on Google and Yahoo
October 17, 2009 by admin
Filed under General Articles
As a local business owner you wear many hats and you have countless responsibilities. Consequently you’re not always able to follow-up on opportunities that could advance your business. It is the nature of running a business.
Once an awhile an opportunity comes along that you absolutely should not pass up. In this case it is a business listing on both Google and Yahoo local. Not only can it generate targeted traffic in your area, but the listing is FREE. And here is another reason why you need to jump on this, it doesn’t matter if you have a web site or not, you still qualify for the free listing.
Why would you want a free business listing with Google and Yahoo?
Because they are the two largest search resources online, and account for approximately 78% of the total search results. But even more important is the fact that your customers are searching for local products and services online in greater numbers. In some surveys it is suggest that as much as 25% of all Internet searches are local in nature.
Your customers are turning away from the cumbersome yellow pages. Instead their utilizing the content rich resources of the Internet. You have to ask yourself – if you competitors are listed and you are not, when a prospect searches online which business will most likely end up with a new customer?
How hard is it to list your business?
It can be done in less then an hour. Below are the two locations:
Local Business Center – https://www.google.com/local/add/login?hl=en-US&gl=US
Yahoo Local – http://local.yahoo.com/ (Click on the “Add/Edit a Business “ link at the bottom of the page)
The Benefits of a Local Listing
Besides the excellent exposure, you get to list important details about your business, including:
- Business Name
- Address
- Phone
- Email address
- Web address
- Payment methods accepted
- Brands carried
- Products/services offered
- Specials
-
In addition to company details, Google and Yahoo both provide an interactive map for locating your business. I’m sure most of you have utilized the mapping service of either of these search engines and know how convenient it makes finding a business. Not only can customers find out who you are, but they also can pinpoint where you are.
As I mentioned, neither of these services require a web site, but when you combine your listing with a link to a killer web site you are in position to do so serious customer conversion. For those lacking a web site, Yahoo offers a free 5 page site. It allows you to get a basic web presence until you get the real thing up and running.
At this point few businesses are cashing in on local Internet marketing. For those that are the results show a higher ROI, and an improved customer conversion rate.
The future of your local business will depend on how effective you are in reaching your customers online. Getting a free listing on Google and Yahoo Local is an excellent start.
Click-to-Call what Local Search Has Been Waiting For?
October 16, 2009 by admin
Filed under General Articles
Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platform or even pierce consumer consciousness, the biggest interactive names, like Google, Yahoo, and eBay, are positioning themselves for a future in click-to-call. Let’s take a closer look.
Click-to-call ads (CTC) are delivered, like pay-per-click, through standard online search results. They mostly resemble standard paid search ads, too. The user sees the familiar text in a box, except there is an icon that can be clicked to connect the interested party with the designated advertiser via telephone. This process is fully online until the user activates the CTC functionality by clicking that icon delivered with the ad.
Next, the user is prompted to enter their telephone number, which may or may not be already stored with the search engine. Once the phone number is entered, the search engine calls the user and connects the advertiser at no cost to the user. It should be noted that search engines will be adamant about protecting the anonymity of user phone numbers in order to placate any understandable fears of being added to telephone marketing lists. It will be imperative for search engines to build user confidence because trust is precious, especially when introducing new products.
Since CTC incorporates phone use through the Internet, VoIP specific companies like Vonage and Fusion will be parlaying their niche of Internet telephony into partnerships with bigger Internet properties, as evidenced by Skype’s sale to eBay. Even an online advertising agency like ICMediaDirect.com has to consider the impact of a “hybrid” service, like click-to-call, will have on search marketing. Isn’t it funny how convergence, the calling card of technological progress, can make the telephone cutting edge?
Experts aren’t expecting great revenue generation straight out of the gate, but click-to-call could be at the forefront of yet another giant tech-based advertising expansion. One area that click-to-call may impact is local search. I believe CTC has enough functionality to ignite the long anticipated surge of localized search as a leading format of small business advertising. For example, if a person finally has had enough of a bad back – where do they go to find a chiropractor, the Internet? Could be. That’s where we can research and get a phone number. Just think what a chiropractor would pay per click of that icon that rings his office and the sufferer simultaneously. And you thought pay-per-click was targeted and relevant?
Finding out which businesses will advertise on local search via click-to-call is an easy task – they’re the ones filling the yellow pages of your phone book. These small businesses (think: pizza parlors, law offices, florists) are already heavily vested in local advertising, yet almost none use search advertising because the format has yet to incorporate small business. It’s believed that there are nearly 15 million small businesses in the United States today and almost none are benefiting from local search the way that it’s envisioned. When geo-targeted search is smoothed out and more popular, and CTC gets rolling, local advertising will realize more convenience and more targeting – and the world will witness another online advertising revolution.
Click-to-call is even more targeted than the pay-per-click search format as we know it today. Advertisers are going to pay more for CTC because anyone who takes the time to call is certainly a higher-percentage paying customer than your basic web surfer who indicates interest. While some web surfers may click ads to satisfy curiosity, few visitors will be clicking icons to make idle talk with businesses – as far as I can tell, this isn’t an issue for businesses listed in the Yellow Pages. Click-to-call is a potent ad format and advertisers are going to shell out top dollars for it. Keep an eye out for developments in this format and be ready to adjust your strategies accordingly.
Joseph Pratt
Media Analyst
ICMediaDirect.com
http://www.icmediadirect.com
e: joseph@icmediadirect.com
Best Search Engine?
September 15, 2009 by admin
Filed under Search Engine Optimization
This video reviews the two most popular search engines, Google and Yahoo as well as the two newest search engines, Bing and Wolfram Alpha. Which one is your favorite? For all the links and tips used in this video, please visit the URL below:
http://www.tinkernut.com/forum/video-tutorial-help/best-search-engine
Duration : 0:6:4
Part 12 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
September 15, 2009 by admin
Filed under Internet Marketing
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:55
Website Search Engine & HTML META Tag Tutorial
September 13, 2009 by admin
Filed under Search Engine Optimization
In this video I will teach you and show you how to add your website onto google and various other major search engines as well as show you how to add META tags to your HTML websites.
Follow Me:
http://www.twitter.com/edzjohnson
Music: Kevin MacLeod
Duration : 0:5:11
MSN vs YAHOO – Search Engine Rap Battle
September 9, 2009 by admin
Filed under Search Engine Optimization
Microsoft and Yahoo trade nasty punchlines in the Search Engine Rap Battle. http://searchenginerapbattle.com
There are three separate battles: MSN vs Google, Google vs Yahoo, and MSN vs Yahoo.
Produced by Beau Lewis, Peter Furia and David Fine. Directed by David Fine. Created by Seedwell.
—————
LYRICS:
MSN:
You aint intellectual, I own all the property
your whole board walks, while I win at this monopoly
I serve the world. you should ask ya momma
cuz Bill Gates might have been your real founding father
I’m blowin up, without the VC,
Remember it was me who invented the PC
Your just an upstart – you think you got smarts?
But I’m the V12, you’re just the spare parts
Check out the stash – the dirty leg-chaps,
You’d think he would be cleaner, with all that Ajax
Your styles innappropriate, sites even more so
Yahoo Hot Jobs sounds like a o
Yahoo:
Your users got questions – Yahoo’s got answers
You look like a blue-man group back-up dancer
You can’t fly, your design is so heavy,
The only hotmail you got is when Ballmer gets sweaty
Youre so old and slow, youre behind the times
Your stock hasnt gone up since 99
You must wanna get hurt, huh M-S-N?
Your name’s an acronym, for S-N-M
Are you MSN search? Or MSN Live?
It takes more than changing your name to survive
I’m the best in the West, get it straight, ya see
40 billion couldnt buy you a date with me
Duration : 0:2:16
search engine optimization management
September 7, 2009 by admin
Filed under Search Engine Optimization
http://www.homepartyplansuccesstips.com
503-454-0940 PATRICIA
search engine optimization management
Internet Marketing Coach & Consultant
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site.
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Duration : 0:7:42
Search Engine Optimization – Joomla H1 Tags
September 5, 2009 by admin
Filed under Search Engine Optimization
Carrie Gibson’s http://www.websitemarketingskills.com shares tips and secrets to internet marketers. Search engine optimization tweaks for Joomla is the focus of this video. Get H1 tags for all your article titles with this hack.
Related to: internet marketing
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Duration : 0:8:41
Part 11 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
September 5, 2009 by admin
Filed under Internet Marketing
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:5