On-page optimization
December 5, 2009 by admin
Filed under florida marketing
When it comes to on-page optimization it really does not matter what the page looks like until there is somebody there to see what you have to offer. At that point it does matter what the page looks like with regard to navigation, links and content.
– Finding the page
– On-page navigation
– Links
– Content
Finding your landing page and what is on it are essentially the same thing. The words and links that are attached to this page will determine how many visits you receive. The first heading, or H1, is the crucial element for finding the page, as far as most search engines are concerned. Although there are several elements involved, the H1 heading should use wording that contains the essential elements of what your site is addressing.
Items to consider for your H1 tag
– Include your product of services’ primary focus while staying away from small words such as “and”, “if” or “it.” If you must use these small words try and put them in quotes.
When possible research the words to be used for popularity and frequency of search use. Sometimes a less popular term will get you a higher ranking than the most popular word because fewer people are using it.
Once the viewer has found your page consider how it looks. As far as a search engine is concerned all text would be fantastic. As far as a viewer is concerned it would look boring.
Items to consider for page layout and navigation
Your address is key in this area. It should be located as close to the H1 as possible. Search engines look for it.
Search engines do not recognize color so anything within the color should be marked with an ALT tag. Color is great from a viewer perspective so using “heavier” colors at the base and lighter on top will help visually move the eye to where you want it to go.
Place keywords toward the bottom of the page and outside of the color.
Incoming links are a big consideration for many search engines in ranking your page, but they must be quality and relevant links.
Content is king. Most search engines, and viewers for that matter, are looking for content that is relevant and fresh. The two things to remember are: place the content to the upper right near the advertisements, and change it up regularly to keep it new and fresh. Viewers and search engines recognize this, it is a must.
Make sure that navigation tools are easily seen and prominent. These tools are usually found at the bottom of the landing page and include: contact us, home, help and products.
As you go about setting up your page, for a solid optimization, the most critical item to remember is that your page cannot become a static item. As soon as you begin to neglect the page your ranking, regardless of the search engine that is ranking it, will steadily drop. You must keep it fresh and continuously changing.
Part 12 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
September 15, 2009 by admin
Filed under internet marketing
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:55
search engine optimization management
September 7, 2009 by admin
Filed under search engine optimization
http://www.homepartyplansuccesstips.com
503-454-0940 PATRICIA
search engine optimization management
Internet Marketing Coach & Consultant
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site.
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Duration : 0:7:42
Search Engine Optimization – Joomla H1 Tags
September 5, 2009 by admin
Filed under search engine optimization
Carrie Gibson’s http://www.websitemarketingskills.com shares tips and secrets to internet marketers. Search engine optimization tweaks for Joomla is the focus of this video. Get H1 tags for all your article titles with this hack.
Related to: internet marketing
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Duration : 0:8:41
Part 11 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
September 5, 2009 by admin
Filed under internet marketing
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:5
Google Local Maps Search Engine Optimization | WebBizIdeas
September 1, 2009 by admin
Filed under search engine optimization
WebBizIdeas Google Local Tutorial will teach a Small Business how to proper optimize their website in Google Local’s listings. A small business can take advantage of this information and have their web site appear in the top 10 results of Google Maps and Google’s organic search engine listings. Local Advertising has extremely high conversation rates and considering Google Local is free internet business owners should take advantage of this.
Duration : 0:9:20
Part 10 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
September 1, 2009 by admin
Filed under internet marketing
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Duration : 0:8:47
Fighting SEO Search Engine Optimization & ROI Tips – Fathom SEO
August 28, 2009 by admin
Filed under search engine optimization
Mike Murray of http://www.fathomseo.com talks about how search engine optimization and ROI go hand in hand. Learn the many possibilities of Internet marketing through www.fathomseo.com.
Duration : 0:5:41
SEO Info! Search Engine Optimization
August 25, 2009 by admin
Filed under search engine optimization
Intro to http://www.Mixcat.com for Webmasters and business owners. Lots of great tips and trips for search engine rank!
Duration : 0:0:37
Lawn Care Business Website Search Engine Optimization Tips – GopherHaul Podcast
August 25, 2009 by admin
Filed under search engine optimization
http://www.gopherforum.com Search engine optimization 101 for lawn care businesses. – GopherHaul Podcast
You can put together a great looking site but people need to find it when they are searching for lawn service. How do you get your site to appear when a potential customer is looking for lawn care service? You need to know what they are looking for and you need to give them what they want. The keyword here, is keywords!
What are your keywords? Well say for instance you lived in Denver, Co and offered lawn care. A potential customer is most likely going to be looking for Denver Lawn Care or Denver lawn maintenance. If you are unsure of what your keywords should be, ask your friends or family, what words they would search for to find a local lawn care business online and go with the words you hear most often in response. I would think you would want to keep the keyword count to a minimum, maybe 4 or so.
Your ideal keyword count should be between 10% and 20% of the total word count of your site, so ask yourself, where are you ranking?
To figure this out do the following.
* Right click on your websites main page and then left click on select all.
* Open up your word processor and then paste the text into a new document.
* Use the word count feature of your word processor to show you the total word count of your webpage.
* Then do a search and see how many times each of your keywords appear.
* (total word count) divided by (keyword count) will give you the percentage.
Try this out and see how you are doing.
Now lets see how it is put to use. A new forum member posted an introduction and asked a great question I used a Gopher lawn care business web template from this site to create my lawn care company website and just got it on the net earlier this morning. How can I attract potential customers to my website?
You are not going to believe this example I am about to show you but its real. Matt has done such a great job with key words and having other sites link to his lawn care website that he appears in 7 out of the top 10 search results. Thats right! You heard right! In fact, if you were competing with him in his area, the chances of a new customer finding you are next to nothing because most people will not go beyond the first 10 results to their search.
Matt: When people to a search for lawn service or lawn care in my area I am usually have all 7 slots out of 10 or sometimes 8 slots out of 10 on the search engine. Do a search for lawn care in dothan on google and you will see.
You will see a bunch of J & M Lawn Care links. Also I am located in the local business directory.
This is just so outstanding! If you are going to have any chance at all attracting customers on the internet, you need to visit these sites that are linking to Matts site and then fill in your business information to have them direct to you in your area. Also review your key words and let us know how all this works out for you. Join in on the discussion at the Gopher Lawn Care Business Forum here.
If you are in need of free lawn care marketing material for your lawn care business, please visit our site at http://www.gophersoftware.com. We have hundreds of free lawn care logo, flyer, door hanger and web templates you can download and use for your lawn care business. We also have free lawn care business contracts. Also download our trial version of Gopher Lawn Care Business Software. Gopher will help your lawn care business schedule and invoice more customers in less time, allowing you more time to grow or enjoy your life. Visit our lawn care business forum at http://www.gopherforum.com
Duration : 0:8:4
