When it comes to on-page optimization it really does not matter what the page looks like until there is somebody there to see what you have to offer. At that point it does matter what the page looks like with regard to navigation, links and content.
– Finding the page
– On-page navigation
– Links
– Content
Finding your landing page and what is on it are essentially the same thing. The words and links that are attached to this page will determine how many visits you receive. The first heading, or H1, is the crucial element for finding the page, as far as most search engines are concerned. Although there are several elements involved, the H1 heading should use wording that contains the essential elements of what your site is addressing.
Items to consider for your H1 tag
– Include your product of services’ primary focus while staying away from small words such as “and”, “if” or “it.” If you must use these small words try and put them in quotes.
When possible research the words to be used for popularity and frequency of search use. Sometimes a less popular term will get you a higher ranking than the most popular word because fewer people are using it.
Once the viewer has found your page consider how it looks. As far as a search engine is concerned all text would be fantastic. As far as a viewer is concerned it would look boring.
Items to consider for page layout and navigation
Your address is key in this area. It should be located as close to the H1 as possible. Search engines look for it.
Search engines do not recognize color so anything within the color should be marked with an ALT tag. Color is great from a viewer perspective so using “heavier” colors at the base and lighter on top will help visually move the eye to where you want it to go.
Place keywords toward the bottom of the page and outside of the color.
Incoming links are a big consideration for many search engines in ranking your page, but they must be quality and relevant links.
Content is king. Most search engines, and viewers for that matter, are looking for content that is relevant and fresh. The two things to remember are: place the content to the upper right near the advertisements, and change it up regularly to keep it new and fresh. Viewers and search engines recognize this, it is a must.
Make sure that navigation tools are easily seen and prominent. These tools are usually found at the bottom of the landing page and include: contact us, home, help and products.
As you go about setting up your page, for a solid optimization, the most critical item to remember is that your page cannot become a static item. As soon as you begin to neglect the page your ranking, regardless of the search engine that is ranking it, will steadily drop. You must keep it fresh and continuously changing.
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
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Carrie Gibson’s http://www.websitemarketingskills.com shares tips and secrets to internet marketers. Search engine optimization tweaks for Joomla is the focus of this video. Get H1 tags for all your article titles with this hack.
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
WebBizIdeas Google Local Tutorial will teach a Small Business how to proper optimize their website in Google Local’s listings. A small business can take advantage of this information and have their web site appear in the top 10 results of Google Maps and Google’s organic search engine listings. Local Advertising has extremely high conversation rates and considering Google Local is free internet business owners should take advantage of this.
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
Mike Murray of http://www.fathomseo.com talks about how search engine optimization and ROI go hand in hand. Learn the many possibilities of Internet marketing through www.fathomseo.com.
Intro to http://www.Mixcat.com for Webmasters and business owners. Lots of great tips and trips for search engine rank!
http://www.gopherforum.com Search engine optimization 101 for lawn care businesses. – GopherHaul Podcast