The Power of Online Social Networking for Internet Marketing
January 27, 2010 by admin
Filed under Internet Marketing
Sites that feature online social networks and online social bookmarking are incredibly popular these days. It can be a little tricky, however, when it comes to knowing which to choose. That’s why so many Internet users find reviews of these type of sites so helpful. When reading these reviews, though, you might be surprised at how much variation there is in people’s opinions. Some might defend their particular choices tooth and claw. That might be because they were ignorant of the options, so all their time was taken up with one site before they knew what was happening. Some people defend their choice without even knowing the differences business networking, social bookmarking sites and online social networking sites that are primarily there for fun. Even some avid social media users don’t know that there are also social media platforms, like Capazoo, that use small amounts of money per click to pay for people to use and promote their sites.
Many people aren’t aware of the distinction between social networks because the features and uses overlap. Sites such as MySpace can be used just for fun or for serious business networking, or both! There are thousands upon thousands of user-driven free social networking communities, such as Book Market, which specialize in focused interests. These type of online social networking sites are significant because they’re created by users and focus on distinct interests. And speaking of niches, book readers now have plenty of places to hang out online. Social networks that feature book reviews, like Booksconnect, cater to bookworms everywhere. An innovative variant of online social networking is online social bookmarking, which has become a standard for people who work and play on the Web. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because keyword tagging is allowed Keyword tagging also makes social bookmarking sites of great interest to online marketers, because they can get backlinks for their Web properties. The individual links aren’t that meaningful but when you add them all together, they become influential in search engine rankings. And with sites such as Digg, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often achieve high search engine rankings if the keywords were researched and the listing was entered correctly.
Confusing the issue even more are sites like Mixx, which allow social networking and social bookmarking. They are quite useful for bookmarking URLs but they also provide a tremendous platform for online social networking and marketing. You can make a lot of friends on these sites and as a bonus, material placed on them oftentimes ranks well in Google. This makes these type of sites genuine gold to Internet marketers.