3 Easy Marketing Strategies For Personal Trainers

You can find countless marketing tips dedicated for Personal Trainers, but check out these three essential points that will help you quickly build a great reputation for your Personal Trainer Business.

Testimonials are a key first step.

Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Create a display in your location to feature their accomplishments. If you are doing any newspaper advertising, testimonials like this make great ads. However, do not forget to ask for your clients’ permission before putting their success stories up on any public space. Generally clients are flattered when they are featured and best of all, they’re often willing to create a great testimonial for you as a trainer. In the process, you’re not only building yourself a great business but also giving these people acknowledgement for their hard work!

Contribute by writing a column

Another excellent way to get recognized by potential clients is to write for the local paper. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. This way, you will be getting instant and free promotion as a trainer. The newspaper will benefit by offering a service to its readers and you will be developing yourself as an expert.

If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. The free exposure would give your business another boost.

You may apply the same principle to the Internet. Being the information highway, your potential audience opens up worldwide!

Send a newsletter

The third gem of a marketing strategy is to create and write a newsletter. Prepare it monthly and send to all your clients and to potential clients. It’s not necessary for the newsletter to be elaborate, most especially if you’re distributing it via email. Simply type up an email about upcoming events, any specials you are offering, information about supplements or health products you promote, and be sure to include any testimonials. Email it out to your customers and any potential customers. As you continue to gather leads, compile them to your newsletter recipient list. Keep in mind that when e-mailing a newsletter to multiple recipients, keep the recipients’ names and addresses private. Your best option would be to use an email autoresponder.

You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)

You can pay someone to design a fancier email for you if you’d like, but a simple one as outlined above will serve its purpose. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.

Put these three fitness marketing tips into action quickly and watch your business reputation grow!

Looking to make more money as a Fitness Professional?

Six-figure personal training jobs exist. You just need to know where to look and how to market yourself.

Creative fitness marketing strategies can help you turn your business into a thriving empire.

Want more expert advice on growing your fitness business. Check out these personal training articles.

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Understand the 4 P’s of Marketing Before Starting Your Business

Starting a business is difficult work but the rewards are seemingly limitless. One of the most important aspects of running a flourishing business is successful marketing. Marketing runs beyond advertising, although advertising certainly is a big part. Understanding marketing before opening your own business is easy if you can remember the “Four P’s of Marketing”.

The first “P” of marketing stands for “Product.” The product is whatever the business is selling, whether an actual physical product or a service. This “P” is mainly about product quality, meaning that it meets the needs of the target market. Product quality will also differentiate between your product and other similar products, so it is important to make sure that the product quality is up to par.

The second “P” of marketing is “Price.” Obviously, any business wants to maximize their profits in order for business to thrive. This is as simple as understanding supply and demand. Setting the price of the product at the equilibrium of where supply and demand meet will ensure the maximum profit. This may be a case of trial and error for a new business, but it’s smart to do your research beforehand and find out pricing strategies of other similar businesses.

The third “P” of marketing is “Place,” also referred to as distribution. Essentially, this is where you will sell your product to the public. There are multiple options for distribution: selling one-on-one yourself, selling the product to retailers or wholesalers or selling online. Often, a business will start out by selling one-on-one or online and reach the point where they are able to sell to retailers. The place where you choose to sell your product is one of the most important aspects of marketing.

The final “P” is the one that most people think about when thinking about marketing. This, of course, is “Promotion.” Many will consider promotion to be advertisements such as magazine ads, television ads, and newspaper ads. These are all promotional marketing strategies. Other promotions will include offering deals and sales on the product in order to lure people into buying. As long as the product is of good quality, they will return to purchase it again at the standard price. Promotion is all about getting your product out into the market.

The Four “P’s” of Marketing are easy to understand and will add to your business when they are correctly implemented. That is why it is necessary to understand marketing prior to starting your own business.

Technorati Tags: Business, business success, Marketing, marketing tips

Starting a Web Business the Right Way

First, I want to applaud you. Starting your own web business is a great first step to financial independence. The best thing about a web business is that you can start with relatively low investment and grow your business quickly (usually under the noses of big competitors).

This article will show you how to jump start your web business and get you generating sales in no time.

What not to do:

- Start spending money without a plan – It’s easy to start spending money on so-called research. The web is full of ebooks, home study courses, and monthly memberships that only drain your wallet rather than filling your cash register.

- Take shortcuts. It will be tempting to try to find loopholes to success like unethical search engine techniques, Adwords loopholes, Adsense spam, etc. These techniques only work for a short while and then you’re caught and put back to square one.

- Staying Busy rather than Productive. Anything that doesn’t move you quickly to your first online sale is “busy work”. Being effective means taken the quickest path to making a sale. You don’t have a business until you make a sale.

- Ignore tracking and testing – From now on, commit to being a tracking freak. Try to track everything. Set the goal of tracking every single visitor that arrives on your site. Your objective is to be able to quickly find what works and what is sucking your wallet dry.

Now here’s what you should absolutely do when starting your web business:

- Solve Real, Desperate, and Annoying Problems: From now on, you are in the problem solving business. You find problems and create or uncover existing solutions to those problems. This is the only way of creating a business that will make money and break you out of the rat race.

- Quickly create a simple but high quality problem solving product. Every successful web business started with a simple, high quality, product. Take a look at your product and see where you can increase its value. For example, Can you turn it into an audio product, can you offer a “how to use” video tutorial? Now add this value and offer it to your customers for a fair price.

 

- Create a simple path to purchase: Make it easy for your customers to do business with you. Don’t clutter up your product offer with useless about us, our history, or any other link that talks about anything but your offer. Your visitors should know where and how to buy your product within 15 seconds of arriving at your site.

 

You have a wild and fun adventure ahead of you. I’m confident that if you take action on what you’ve learned today in your web business then you’ll be off to a great start.

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Stan Smith is a Direct Response Strategist and Copywriter who specializes in helping “First Time Marketers”.  Get Stan’s Free CD – How to Start Your Own Money Making Spare Time Business here. Also make sure to follow him on Twitter

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