Fitness Bootcamp How To’s: Get ‘Em Here
January 26, 2010 by admin
Filed under General Articles
Are you looking to build your roster of private clients? Want to boost your income as a personal trainer? It might be time to learn how to start a fitness bootcamp.
Bootcamps are excellent ways to turn on new clients to your services and increase your profits.
Bootcamps are great group workouts based on a set number of sessions for a certain rate. Your goal is to attract as many participants as possible. Yes, you’ll make more money that way. But even more importantly, you might entice many attendees to sign up with your personal-training business. And that is the true sense of your strategy.
Think First, is a Fitness Bootcamp Good for My Business?
Bootcamps aren’t for every personal trainer. You might work better individually, but struggle to relate well to large groups. Maybe you can only take on a limited number of clients at a time.
Perhaps you don’t have a large enough facility, or you can’t afford to rent a big enough space, to host a fitness bootcamp. Although, you can always do it outdoors and save a ton of cash.
At the same time, if you’re even considering a bootcamp, it’s a stellar way to boost your personal training business fast by creating huge opportunities for more clients and income.
What Kind Of Bootcamp Do You Want To Run?
Once you evaluate the importance of fitness bootcamp then you must decide what you’re bootcamp will be about. Will your fitness bootcamp run for an entire day, or will it meet in the morning? Is there a certain number of people you want to cap out at, or are you going to take as many people as come your way? Are you going to focus on a specific type of training, like cardio, strength, or flexibility, or do you want to include everything? Picture how you want your bootcamp to run and what people will be attracted to.
Do You Want Your Bootcamp To Run Year Round Or Every So Often?
Figure out if you want to run your bootcamp as an ongoing program or just a special offer. You’ve got options; some personal trainers only do one bootcamp a year, but some have them continuously. Still others maintain a constant schedule of bootcamps, holding, say, one devoted to strength-training for two weeks and then a second focusing on cardiovascular exercises for the next two weeks. Once you’ve rotated through different bootcamp programs you can just start again.
Holding a continuous series of fitness bootcamps may help you grow your business more quickly. Yet remember it can also take a good deal of effort. You’ll have to decide whether the potential financial rewards outweigh the work. Personally I think leveraging your time by training multiple clients at once outweigh the work involved.
How will you Staff your Fitness Bootcamp?
When you first start your fitness bootcamp, you may not need to hire additional staffers. But as your bootcamps grow you will need additional help.
Having an office assistant to help with paperwork and payments could lessen your workload. Or maybe you need additional trainers to handle an overflow of participants. Just make sure to put the same care into hiring staffers for your bootcamps as you would when hiring employees to work with your main personal-fitness business.
How you start and run your bootcamp is up to you, but just remember that marketing your bootcamp is as important as coming up with the perfect workout.
Interested in becoming a better Fitness Instructor?
Six-figure fitness trainer jobs exist. You just need to know where to look and how to market yourself.
Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.
Want more expert advice on growing your fitness business. Check out these personal training info articles.