3 Easy Marketing Strategies For Personal Trainers
January 26, 2010 by admin
Filed under General Articles
You can find countless marketing tips dedicated for Personal Trainers, but check out these three essential points that will help you quickly build a great reputation for your Personal Trainer Business.
Testimonials are a key first step.
Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Put into writing their own stories: their fitness goals, their conquest to a great body, and the time it took them to get there with your help. Create a display in your location to feature their accomplishments. If you are doing any newspaper advertising, testimonials like this make great ads. However, do not forget to ask for your clients’ permission before putting their success stories up on any public space. Generally clients are flattered when they are featured and best of all, they’re often willing to create a great testimonial for you as a trainer. In the process, you’re not only building yourself a great business but also giving these people acknowledgement for their hard work!
Contribute by writing a column
Another excellent way to get recognized by potential clients is to write for the local paper. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. This way, you will be getting instant and free promotion as a trainer. The newspaper will benefit by offering a service to its readers and you will be developing yourself as an expert.
If you have local radio station, volunteer to be a guest to discuss personal training and encourage the listeners to phone in their queries. The free exposure would give your business another boost.
You may apply the same principle to the Internet. Being the information highway, your potential audience opens up worldwide!
Send a newsletter
The third gem of a marketing strategy is to create and write a newsletter. Prepare it monthly and send to all your clients and to potential clients. It’s not necessary for the newsletter to be elaborate, most especially if you’re distributing it via email. Simply type up an email about upcoming events, any specials you are offering, information about supplements or health products you promote, and be sure to include any testimonials. Email it out to your customers and any potential customers. As you continue to gather leads, compile them to your newsletter recipient list. Keep in mind that when e-mailing a newsletter to multiple recipients, keep the recipients’ names and addresses private. Your best option would be to use an email autoresponder.
You can also do this by creating a group (call it something like Fitness Friends) or by simply sending the email to yourself on the recipient line then adding all the other addresses on the “bcc” line. (BCC means Blind Carbon Copy.)
You can pay someone to design a fancier email for you if you’d like, but a simple one as outlined above will serve its purpose. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.
Put these three fitness marketing tips into action quickly and watch your business reputation grow!
Looking to make more money as a Fitness Professional?
Six-figure personal training jobs exist. You just need to know where to look and how to market yourself.
Creative fitness marketing strategies can help you turn your business into a thriving empire.
Want more expert advice on growing your fitness business. Check out these personal training articles.