At the heart of any marketing communications effort should be a respect for design that communicates clearly and effectively to bring you the results you are looking for, and your selected design agency should be familiar with all forms of visual media. Print management with a view to not only cost effectiveness, but also how your brand is expressed to its maximum impact across all above, below and through the line channels is vital to effective communication with your target audiences. This all becomes even more important with 3D marketing of the brand such as brand environments, large displays, simple pop-up units or fully fledged exhibition stands.
Whether it’s uniquely different banner sign printing or exhibition stand design and custom built display solutions, you need to make a distinctive eye catching impression with an identity and execution that not only looks good in the medium it inhabits but is easy to erect and dismantle.
Central to all this is the initial corporate identity design. Aside from a design’s creativity and whether it captures the spirit of your proposition, its ability to translate across all those myriad expressions will determine its longevity and impact. What looks good on A4 print materials may not be so fantastic by the time it’s enlarged to fit exhibition graphics.Equally, any logo or graphic in an exhibition environment can be enhanced by the clever use of lighting that can produce a number of different effects.
Portable Display Stands, Banners, Pop-ups, Modular stands and Shell Scheme Graphics all have their own unique requirements as to how strong they need to be and how long they should last. Design that works will take all those considerations into account from the very start. Point of Sale Material, Window Graphics and Signage have similar marketing functions to fulfil, but require entirely different lifetimes. These items are expected to last considerably longer than is usual for temporary exhibition materials and with POS are often left unmanned and need to work entirely alone. These products therefore need to be far more robust than temporary graphics, but still retain the same sense of style and unity of corporate design as all the other relevant items of marketing colleteral.
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